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July, 2017

Pricing and Ability to Reduce Exacerbations are Most Important Attributes in Stakeholder Access Decisions

Market Access Brand Value Proposition | Research Released July 2017

Health plans acknowledge that lower net pricing is a primary driver of access decisions in COPD, and predictive analysis confirms this.

We'll say to the manufacturers, we think you're more similar than different. So from a financial perspective, now it's a horse race based on best pricing or other unique contract terms. – National Plan Pharmacy

While net pricing is important, plans also consider other measures that impact finances when making access decisions, such as the total cost of patient care and long-term data on ER/hospitalization reductions.

Medical groups are most driven by efficacy scores, reduced hospitalization/ER data, and quality-of-life data in preferred product selection since they are driven by patient outcomes and well-being.

COPD patients tend to be older and more fragile than my asthma patients … they can be trickier in terms of preventing the exacerbations and hospitalizations. – Medical Group Primary Care

Top attributes driving COPD Access Decisions

Download the research slide

These and other findings can be found in Health Strategies Group’s recently released research Market Access Brand Value Proposition: COPD Brand Attribute Opportunity Assessment & Outlook 2019


Key Topics covered in this research include:

  • Brand attributes that influence access decisions
  • Stakeholder perceptions of brand performance on key attributes
  • Recent clinical trial data and impact on stakeholder perceptions of brand value
  • New attributes emerging in clinical trials and potential near-term impact on access decisions
  • Perceived value of currently marketed and new entrants over the next 24 months

Download Research Agenda


Visit our Market Access Brand Value Proposition webpage to learn more about this research.



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