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| Health Strategies Group Introduces Account Management Advantage, November 12, 2009 |
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Lambertville, NJ – Health Strategies Group, a leading consulting firm providing market intelligence and research to pharmaceutical and biotechnology professionals, announces its newest service, Account Management Advantage, a new market intelligence service that provides actionable insights to build effective managed care customer strategies, resources, and practices.
“The development of this new service comes from the evolving needs expressed by our clients for more in-depth, future focused analysis beyond the pharmacy director,” states David Morton, Senior Consultant for Account Management Advantage. “Our research includes clinical decision makers, the C-suite within health plans and PBM customers.”
Account Management Advantage identifies effective account management strategies, resources, and practices; measures company specific performance against industry peers’ and provides practical recommendations to improve. “Much more than benchmarking, this work is actionable,” said Morton. “Clients who use this service will know what’s important, where they stand, and what to do about it.”
Account Management Advantage includes four offerings, plus access to Health Strategies Group managed market experts, who help clients apply the marketing intelligence to their business objectives. These offerings include:
The Total Account Approach
Provides the framework for the total account approach and describes how manufacturers can improve their relationships with key account stakeholders.
Manufacturer Relationships with Contracting Decision Makers
Analyzes successful relationships between pharmaceutical/biotech manufacturers and formulary/contracting decision makers including health plan pharmacy directors and PBM trade relations groups.
Opportunities in the C-Suite
Analysis of the strategies, skills, and resources needed to access critical customers at the
C-suite level.
Manufacturer Relationships with Clinical Decision Makers
Analyzes the relationship skills and resources needed to engage clinical decision makers within critical customers and provides insights on their business needs and how manufacturers should and should not approach these customers.
For additional information on Account Management Advantage, contact Karen Vandeven, Director of Marketing Communications for Health Strategies Group, at 609.397.5282 or kvandeven@healthstrategies.com.
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