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Health Strategies Group's experts are frequent contributors to some of the pharmaceutical and biotech industry's premier publications. You can view published articles below.

   Published Articles by our research and consulting professionals

  Modified Behavior, Pharmaceutical Representative, April 2008.
By Manny Gaspar and Rick Rosenthal.

  Basic Training, Pharmaceutical Executive, February 2008.
By Rayna Herman and Laura Ramos.

  Tomorrow's Rep, Tomorrow's Market, Pharmaceutical Representative, February 2008.
By Rick Rosenthal (part of executive roundtable).

  Future Stars: How to Identify Potential Leaders, Pharmaceutical Representative, September 2007.
By Rick Rosenthal.

  Access Report: The State of the Selling Environment, Pharmaceutical Representative, July 2007.
By Rayna Herman.

  When Management Issues Are Training Issues, SPBT Focus, June 2007.
By Rick Rosenthal and Jennifer Gould.

  Finding Your Way: Mapping the Maze of Managed Care, Pharmaceutical Representative, April 2007.
By Nick Dabruzzo.

  The Total Office Call: The Value of Calling on Office Staff, Pharmaceutical Representative, February 2007.
By Rayna Herman and Jennifer Gould.

  Listen to the Best: Successful Specialty Reps Advice on Joining Their Profession, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, November 2006.
By Rick Rosenthal.

  Reaching the Veterans: Managing & Developing Tenured Representatives, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, September 2006.
By Rayna Herman.

  Field of Dreams: Helping Managers Get the Most Out of Their One-on-One Work Days, Focus: Official Magazine of the Society of Pharmaceutical and Biotech Trainers, September 2006.
By Rick Rosenthal and Rayna Herman.

  The End of Buy-and-Bill?, The RPM Report, September 2006.
By Howard Flushman.

  Access Report 2006: The State of the Selling Environment, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, July 2006.
By Rayna Herman and Nick Dabruzzo.

  They're Special for a Reason: Training Effective Specialty Representatives, Focus: Official Magazine of the Society of Pharmaceutical and Biotech Trainers, May 2006.
By Rick Rosenthal and Rayna Herman.

  Crafting Better Coaches, FOCUS, May 2006.
By Rick Rosenthal and Rayna Herman.

  Training Tenured Representatives: Invest in Your Sales Force's Greatest Asset, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, April 2006.
By Rayna Herman and Ashley Mahoney.

  Feelings Outweigh Facts, Supplement to the Pharmaceutical Executive, February 2006.
By David Rees.

  The Scoop on Specialty Sales: How to Get In and Be the Best, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, December 2005.
By Rayna Herman and Rick Rosenthal.

  Get Them into Shape: Managing Poor Performers More Effectively, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, September 2005.
By Rayna Herman and Rick Rosenthal.

  Access Report 2005: The State of the Selling Environment, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, July 2005.
By Rayna Herman and Ashley Mahoney.

  "Picture Perfect" Regional Managers, Focus: Official Magazine of the Society of Pharmaceutical and Biotech Trainers, July 2005.
By Ashley Mahoney and Rayna Herman.

  Nobody Does It Better: Keeping Your Sales Force Productive, Pharmaceutical Representative: Essential Skills for Pharmaceutical Selling, March 2005.
By Rick Rosenthal and Rayna Herman.


Media and industry groups frequently ask us to serve as resources. Learn more about topics we can address.

Karen Vandeven
Director, Marketing & Communications
vandeven@healthstrategies.com
609.397.5282 ext.324