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August, 2017

Top Attributes Driving Asthma Access Decisions

Market Access Brand Value Proposition | Research Released August 2017

Health plans acknowledge that lower net pricing is the primary driver of access decisions for asthma drugs, and predictive analysis confirms this.

“We'll say to the manufacturers, we think you're more similar than different. So from a financial perspective, now it's a horse race based on best pricing or other unique contract terms.” – National Plan Pharmacy

While net pricing is an important concern, plans also consider longer-term financial measures when making access decisions, such as long-term data on ER and hospitalization reductions and impact on total cost of care.

Groups state that efficacy in exacerbation reduction and long-term outcomes data are most important; additional analysis reveals net pricing also contributes significantly to access decisions.

“The purpose of asthma medicine is to reduce exacerbations. We're judged nowadays by how many of our patients end up in emergency rooms, get hospitalized, or have urgent care visits.” – Medical Group Allergist

Attributes driving asthma access decisions

Download the research slide

These and other findings can be found in Health Strategies Group’s recently released research Market Access Brand Value Proposition: Asthma Brand Attribute Opportunity Assessment & Outlook 2019. This research assesses performance of Asthma brands on the key attributes that impact preferred product selection by health plans and medical groups. 

 

Key Topics covered in this research include:

  • Brand attributes that influence access decisions
  • Stakeholder perceptions of brand performance on key attributes
  • Recent clinical trial data and impact on stakeholder perceptions of brand value
  • New attributes emerging in clinical trials and potential near-term impact on access decisions
  • Perceived value of currently marketed and new entrants over the next 24 months

Download Research Agenda

 

Visit our Market Access Brand Value Proposition webpage to learn more about this research.

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